Beauty Digital Hype Report
Part 2: Generational Rifts in Shopping Behavior  

In part one of our research, we looked at changing attitudes toward brand sustainability efforts.

In part two, our research shows that American beauty and wellness consumers are developing distinct behaviors and values along generational lines – and brands of all sizes should take note.

Our report uncovers: 

  • Preferences for direct-to-consumer stores
  • Impacts of influencers on shopping decisions
  • Interests in international, high-end, and luxury brands 

Download the research report to learn more!