Global Voices 2024

Expanding your brand’s global presence is the best way to grow new business and long-term revenue.

Advancing technology and increased internet penetration is opening more of the world to more brands. 


But choosing the right expansion markets is complicated. You must navigate diverse cultures and consumer expectations. To truly be successful, you must localise the customer experience.

These reports have been compiled from survey data of 18,000 world-wide shoppers to bring you the most up-to-date trends available and help you make the best decisions for your brand's international expansion. 

Global Voices 2024 - Growing International Ecommerce Markets

To provide you with data-driven direction, ESW conducted a global survey of more than 18,000 consumers from 18 countries. We asked them about everything from what they buy and why they buy it to their anticipated spending behavior.
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Global Voices 2024 - Shipping 
and Returns: Leveraging Logistics to 
Unlock Global Loyalty

When it comes to shipping and delivery times, 30% of shoppers said they do not shop cross-border because they think shipping would take too long. The shoppers we surveyed generally expect to receive their orders within a week with younger shoppers being more patient 
than their older counterparts.

Global Voices 2024 - The Sustainability Factor: What Shoppers Want from Your Brand

Brands and retailers continue to face scrutiny and pressure from shoppers, the media, governments and advocacy organizations to be more sustainable.

The retail industry produces millions of tons of waste every year and as a result feels pressure to make changes – for the sake of the environment and the bottom line. .

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2023 Editions

Global luxury, apparel and footwear brands had access to more shoppers than ever in 2023. Ecommerce has opened new doors to new markets around the world. But brands also faced challenges. Consumers demanded that brands are sustainable and treat workers with dignity. Factories face raw materials shortages. Warehouses are seeing inventory overruns. Trend cycles are accelerating.