A DTC BRAND GUIDE TO INTERNATIONAL EXPANSION
2023 is filled with ecommerce uncertainty as well as opportunity. From emerging global markets to consumers who see the world as one unified storefront, brands and retailers can implement strategies that increase revenue and build brand loyalty.
ESW surveyed more than 16,000 consumers from 16 countries to gain insight into their shopping behaviours. We asked them about everything from what they buy and why they buy it to their anticipated spending behaviour.
Here’s what we discovered:
- Ecommerce channels remain a revenue-generator and a preferred path to growth
- Shoppers who plan to spend more online outrank those planning to spend less by 3:1
- 19% of shoppers would pay full price to be one of the first people to have an item
- 23% of shoppers would pay full price for an item to be one of the only people to have it
Submit the form to download the full report along with the latest insights into DTC and ecommerce from global leader, ESW.