GLOBAL VOICES
AN INTERNATIONAL EXPANSION GUIDE FOR BEAUTY BRANDS
ESW conducted a global survey of more than 16,000 consumers in 16 countries. We asked them about everything from what they buy to their anticipated spending behaviour.
Ecommerce is the go-to for global beauty customers. As ecommerce continues to grow, shoppers can buy the products they want regardless of where the brand headquarters is located.
Here's what we discovered:
- 7 in 10 customers who make international beauty purchases plan to spend as much or more in 2023.
- Gen Z and Millennials are more likely to buy beauty internationally.
- Power Shoppers are beauty ecommerce enthusiasts, spending more than average online. They buy products they want - regardless of brand location.
Submit the form to download the full report along with the latest insights into DTC and ecommerce from global leader, ESW.