GLOBAL VOICES
AN INTERNATIONAL EXPANSION GUIDE FOR CONSUMER ELECTRONICS BRANDS

While ecommerce started for some consumer electronics brands as a necessary reaction to Covid, the channel proved to not only keep business going but attract new, loyal customers around the world.  

ESW surveyed more than 16,000 consumers from 16 countries to gain insight into their shopping behaviours. We asked them about everything from what they buy and why they buy it to their anticipated spending behaviour.

Here's what we discovered:

  • Nearly 70% of international consumer electronics shoppers said they plan to spend as much or more online this year. 
  • Power Shoppers - Nearly 4 in 10 consumer electronics shoppers over-index in online spending.
  • Consumers under age 40 are more willing to look to international brand websites for items they want. 
  • Nearly 40% of consumer electronics power shoppers are bargain shoppers.

Submit the form to download the full report along with the latest insights into DTC and ecommerce from global leader, ESW.

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